Verizon Wireless

Cellco Partnership, doing business as Verizon Wireless, is the largest mobile telecommunications network and wireless phone provider in the United States. The network has over 97 million subscribers as of Q2 2011, AirTouch Communications, PrimeCo Communications, and GTE Mobilnet. Bell Atlantic Mobile and NYNEX Mobile Communications merged in 1995 to create Bell Atlantic – NYNEX Mobile, and in 1997 their namesake Baby Bell parents followed suit to form the new Bell Atlantic and their wireless subsidiary was renamed Bell Atlantic Mobile. Bell Atlantic Mobile and NYNEX Mobile Communications were created from Advanced Mobile Phone Service, Inc., which was a subsidiary of AT&T created in 1978 to provide cellular service nationwide. AMPS, Inc. was divided among the RBOCs as part of the Bell System Divestiture.

Meanwhile, in June 1999, AirTouch Communications of San Francisco merged with UK-basedVodafone Group Plc, forming Vodafone AirTouch Plc. In September 1999, Vodafone AirTouch announced a $90-billion joint venture with Bell Atlantic Corp. to be called Verizon Wireless, and which would comprise the two companies' U.S. wireless assets: Bell Atlantic Mobile and AirTouch Paging. This wireless joint venture received regulatory approval in six months, and began operations as Verizon Wireless on April 4, 2000. On June 30, 2000, the addition of GTE Wireless' assets, in connection with the merger of Bell Atlantic and GTE to form Verizon Communications, made Verizon Wireless the nation's largest wireless communications provider. Verizon held that position until Cingular's acquisition of AT&T Wireless in 2004, and again after their acquisition of Alltel in 2009. However, with the pending T-Mobile USA and AT&T merger in place, Verizon could become the 2nd largest provider in the United States. For the joint venture, Verizon Communications owns 55%, which is held through its subsidiaries Bell Atlantic Mobile Systems, Inc. and GTE Wireless, Inc., which hold 24.2% and 30.8% respectively, and UK-based Vodafone Group (formerly Vodafone AirTouch) owns 45% through its subsidiaries PCS Nucleus, L.P. and JV PartnerCo, LLC which owns 6.2% and 38.8% respectively. The name "Verizon," a portmanteau, is derived by combining the word "veritas," a Latin term that means "truth," and the word "horizon." Together, they are supposed to conjure images of reliability, certainty, leadership, and limitless possibilities.