Jacqueline Kennedy campaigning alongside her husband in Appleton, Wisconsin, in March 1960
On January 3, 1960, John Kennedy announced his candidacy for the Presidency and launched his nationwide campaign. Though she had initially intended to take an active role in the campaign, Kennedy learned that she was pregnant shortly after the beginning of the campaign. Due to her previous difficult pregnancies, Kennedy's doctor instructed her to stay at home. From Georgetown, Kennedy participated in her husband's campaign by answering letters, taping television commercials, giving televised and printed interviews, and writing a weekly syndicated newspaper column, "Campaign Wife." She made rare personal appearances.
As First Lady
First Lady Jacqueline Kennedy, President John F. Kennedy, André Malraux, Marie-Madeleine Lioux Malraux, Lyndon B. Johnson and Lady Bird Johnson having just descended White House Grand Staircase on their way to a dinner with the French cultural minister, April 1962. The First Lady wears a gown designed by Oleg Cassini.
In the general election on November 8, 1960, John F. Kennedy narrowly beat Republican Richard Nixon in the U.S. presidential election. A little over two weeks later, Jacqueline Kennedy gave birth to the couple's first son, John, Jr. When her husband was sworn in as president on January 20, 1961, Kennedy became, at age 31, one of the youngest First Ladies in history, behind Frances Folsom Cleveland and Julia Tyler.
Like any First Lady, Kennedy was thrust into the spotlight and while she did not mind giving interviews or being photographed, she preferred to maintain as much privacy as possible for herself and her children.
Kennedy is remembered for reorganizing entertainment for White House social events, restoring the interior of the presidential home, her taste in clothing worn during her husband's presidency, her popularity among foreign dignitaries, and leading the country in mourning after JFK's 1963 assassination.
Kennedy ranks among the most popular of First Ladies.
Social success
As First Lady, Kennedy devoted much of her time to planning social events at the White House and other state properties. She often invited artists, writers, scientists, poets, and musicians to mingle with politicians, diplomats, and statesmen.
Perhaps due to her skill at entertaining, Kennedy proved quite popular among international dignitaries. When Soviet Premier Nikita Khrushchev was asked to shake President Kennedy's hand for a photo, Khrushchev said, "I'd like to shake her hand first." Jacqueline was well received in Paris, France, when she visited with her husband, and when she traveled with Lee to Pakistan and India in 1962.
White House restoration
The Blue Room of the White House as redecorated by Stéphane Boudin in 1962. Boudin chose the period of the Madison administration, returning much of the original French Empire style furniture.
The restoration of the White House was Kennedy's first major project as First Lady. She was dismayed during her pre-inauguration tour of the White House to find little of historic significance in the house. The rooms were furnished with undistinguished pieces that she felt lacked a sense of history. Her first efforts, begun her first day in residence (with the help of society decorator Sister Parish), were to make the family quarters attractive and suitable for family life. Among these changes was the addition of a kitchen on the family floor and rooms for her children. Upon almost immediately exhausting the funds appropriated for this effort, Kennedy established a fine arts committee to oversee and fund the restoration process and asked early American furniture expert Henry du Pont to consult.
While her initial management of the project was hardly noted at the time, later accounts have noted that she managed the conflicting agendas of Parish, du Pont, and Boudin with seamless success; she initiated publication of the first White House guidebook, whose sales further funded the restoration; she initiated a Congressional bill establishing that White House furnishings would be the property of the Smithsonian Institution, rather than available to departing ex-presidents to claim as their own; and she wrote personal requests to those who owned pieces of historical interest that might be, and later were, donated to the White House.
On February 14, 1962, Kennedy took American television viewers on a tour of the White House with Charles Collingwood of CBS News. In the tour she said, "I just feel that everything in the White House should be the best—the entertainment that's given here. If it's an American company you can help, I like to do that. If not—just as long as it's the best." Working with Rachel Lambert Mellon, she oversaw redesign and replanting of the White House Rose Garden and the East Garden, which was renamed the Jacqueline Kennedy Garden after her husband's assassination. Her efforts on behalf of restoration and preservation at the White House left a lasting legacy in the form of the White House Historical Association, the Committee for the Preservation of the White House which was based upon her White House Furnishings Committee, a permanent Curator of the White House, the White House Endowment Trust, and the White House Acquisition Trust.
Broadcasting of the White House restoration greatly helped the Kennedy administration. The U.S. government sought international support during the Cold War, which it achieved by affecting public opinion. The First Lady's celebrity and high profile status made viewing the tour of the White House very desirable. The tour was filmed and distributed to 106 countries since there was a great demand from the elite as well as people in power to see the film. In 1962 at the 14th Annual Emmy Awards (NBC, May 22), Bob Newhart emceed from the Hollywood Palladium; Johnny Carson from the New York Astor Hotel; and NBC newsman David Brinkley hosted at the Sheraton Park Hotel in Washington D.C., and took the spotlight as a special Academy of Television Arts and Sciences Trustees Award was given to Jacqueline Kennedy for her CBS-TV tour of the White House. Lady Bird Johnson accepted for the camera-shy First Lady. The Emmy statuette is on display in the Kennedy Library located in Boston, Massachusetts. Focus and admiration for Jacqueline Kennedy took negative attention away from her husband. By attracting worldwide public attention, the First Lady gained allies for the White House and international support for the Kennedy administration and its Cold War policies.
Foreign trips
Before the Kennedys visited France, a television special was shot in French with the First Lady on the White House lawn. After arriving in the country, she impressed the public with her ability to speak fluent French, as well as her extensive knowledge of its history. Jacqueline had been aided in her learning of the French language by the prominent Puerto Rican educator María Teresa Babín Cortés. At the conclusion of the visit, Time magazine seemed delighted with the First Lady and noted, "There was also that fellow who came with her." Even President Kennedy joked, "I am the man who accompanied Jacqueline Kennedy to Paris — and I have enjoyed it!"
At the urging of John Kenneth Galbraith, U.S. Ambassador to India, she undertook a tour of India and Pakistan, taking her sister Lee Radziwill along with her, which was amply documented in photojournalism of the time as well as in Galbraith's journals and memoirs. At the time, Ambassador Galbraith noted a considerable disjunction between Kennedy's widely-noted concern with clothes and other frivolity and, on personal acquaintance, her considerable intellect.
While in Karachi, Pakistan, she found some time to take a ride on a camel with her sister. In Lahore, Pakistan, Pakistani President Ayub Khan presented the First Lady with a much-photographed horse, Sardar (the Urdu term meaning "leader"). Subsequently this gift was widely misattributed to the king of Saudi Arabia, including in the various recollections of the Kennedy White House years by President Kennedy's friend, journalist and editor Benjamin Bradlee. While at a reception in her honor at the Shalimar Gardens, Kennedy told guests "all my life I've dreamed of coming to the Shalimar Gardens. It's even lovelier than I'd dreamed. I only wish my husband could be with me."
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