Tuesday, 13 September 2011

LivingSocial Products


Daily Deals
Daily Deals are handpicked experiences that can be shared with friends. “Consumers find hometown deals they like on the sites, sign up, persuade others to do so, then get a cut-rate dinner, haircut, yoga class or other product or service.”
Instant
On March 7, 2011 Living Social launched Instant Deals in Washington DC as a test market for future expansions. Since then, LivingSocial Instant has been expanded to New York City and San Francisco. LivingSocial Instant is a mobile feature that lets consumers find deals within a half-mile radius with the iPhone App.
Escapes
LivingSocial Escapes is a travel site offering savings on curated adventures. Just as LivingSocial lets people discover new services, experiences and attractions at deep discounts in their hometown or places they visit, LivingSocial Escapes will help people find one-of-a-kind day trips, packaged nearcations, quick escapes that don't require air travel, or weekend excursions they might not typically pursue. LivingSocial Escapes Deals last seven days; the margins and the pricing are not the same as the daily deal structure, but discounts (value) are significant. LivingSocial Escapes’s first package, a rock star weekend in Chicago, included a discounted stay at the Hard Rock Hotel, drinks at its bar, 10 downloads from iTunes and a Gibson guitar rental. New packages are announced every Wednesday. Tim O’Shaughnessy, CEO of LivingSocial, said the brand is about offering “really cool things to do at great value” and this new travel experience is consistent with that notion.
Adventures
After LivingSocial's acquisition of UrbanEscapes in October 2010, the company launched LivingSocial Adventures, the division of LivingSocial that "creates and produces full-curated social events." LivingSocial Adventures includes deals like “Zen Escape Yoga Hike” and “Boulder and Brew Tours”.
Families
On January 11, 2011, LivingSocial introduced LivingSocial Families, which is now live in 135 markets worldwide. Family Edition deals offer the same discounts but for family-oriented activities like zoos, museums, day trips, aquariums, art classes, and more. As of Tim O'Shaughnessy, CEO and co-founder of LivingSocial, said "We're excited to bring these family-centric deals to more of our members just in time for summer outings to the local zoo, museum, craft fair or kid-friendly restaurant."

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